Use this session to put my brain to work on your key questions. The topic is up to you. You'll receive a brief survey before your scheduled call time to help me prepare.
Topics I love to discuss:
- Diversifying your marketing mix so it's ready for change
- Sussing out how a recent algorithmic change or tech privacy decision might impact you
- How to evaluate your tech stack or vendor mix for max cost and time efficiency
- The "best" attribution method in a changing digital world
- How to scale your advertising budget for max market saturation and build buy-in with your finance team
- Right-sizing the value of a new lead given the need for a first-party data strategy
- The value of building a grassroots audience to supplement your grasstops efforts
- Cross-pollinating paid and earned media planning
- How to build a cross-coalition approach to media campaign strategy