Safeguard your most important asset — audience trust.
Agility Lab builds privacy readiness that protects your mission, supports growth, and strengthens donor trust.
As expectations around consent, regulation, and responsible data use evolve, organizations need shared understanding across teams about how decisions are made, what risks are acceptable, and how trust is earned.
We help mission-driven organizations build that clarity, reducing reliance on reactive fixes and enabling more intentional, future-ready decision-making.
NICE TO MEET YOU
I'm Elyse Wallnutt.
I’ve spent 20+ years working inside some of the world’s largest nonprofit organizations, in roles spanning marketing, revenue, operations, and technology. That experience allows me to work comfortably inside complex, matrixed environments — and across teams that don’t always speak the same language.
I began consulting in 2022 after noticing a recurring pattern: Privacy was often treated as a limitation, when in practice it can be a powerful guide. Privacy legislation doesn’t just ask organizations to respect constituent data; it also creates an opportunity to reduce over-reliance on large technology platforms and build marketing and fundraising practices grounded in cleaner data and more intentional choices.
My perspective is shaped by real-world leadership experience and years spent helping mission-driven teams make decisions they can stand behind.
Outside of work, I design snarky greeting cards, run long distances, chase my dogs, and battle my three brothers in Wordle daily.
How Agility Lab works
Agility Lab helps mission-driven organizations build privacy governance that actually supports how they work, reducing friction between teams, creating clarity around vendor decisions, and positioning privacy infrastructure as a strategic advantage rather than overhead.
We work with nonprofits, universities, and foundations on the decisions that matter: How should we govern data across fundraising, marketing, and operations? What does our consent management platform need to do? How do we assess AI tools without blocking innovation? What business case do we make for privacy resources?
Agility Lab engagements establish the governance foundations, technology roadmaps, and ongoing strategic oversight that help organizations move forward with confidence, not just meet regulatory minimums.
See how this plays out in practice across client case studies.
PROUD TO SUPPORT PAST AND PRESENT CLIENTS, INCLUDING:
What Our Clients Say
"Working with Elyse has been a delight. She is strategic, positive, and energetic. Her value goes far beyond the insights that she provides, as she also helps shift the culture. She has been invaluable to us as we seek to become more audience focused, working seamlessly across teams to drive change."
- Jay Jump, SVP, Digital Product, American Cancer Society
"Working with Agility Lab and Elyse Wallnutt has been a game-changer for our organization's digital privacy. Their expertise and counsel have provided us with a robust privacy framework that allowed us to proactively address the current and future challenges and opportunities created by the emerging privacy landscape. Elyse's deep knowledge and approach have significantly enhanced our data protection measures, ensuring our clients' information remains secure and we honor their privacy and preferences. We highly recommend Agility Lab and Elyse for anyone seeking top-notch privacy services."
- Mark Koenig, Chief Innovation Officer, Oregon State University Foundation
"We are fortunate to have found Elyse and Agility Lab as the data privacy compliance work ahead of us was daunting. Elyse’s structured and thoughtful framework, infused with her expertise, did wonders to rally a large and diverse set of stakeholders. With her guidance, we were able to make key decisions while developing our own privacy framework to guide future discussions. Her monthly privacy updates are beyond insightful, collating key privacy law changes for every state and keeping us ahead of what’s to come. I highly recommend Elyse and Agility Lab for anything touching data privacy! "
- K. Brennan, AVP, Development Operations and Outreach, Earthjustice
"Elyse's insights for taking a campaign to the next level - more like exponentially improving it, actually - are unparalleled. Her ability to identify gaps that our team hadn't even considered and make brilliant strategic recommendations for growth that actually gets exactly at our outcomes not only made the 100% clean campaign that we worked on with her that much better, but improved all of our future digital work."
- Sally Hardin, Center for American Progress
"Elyse's ability to break down complicated ideas into tangible goals and present results has consistently earned trust - often leading to huge financial and brand growth."
- Ben Podnar, Equal Justice USA
"Elyse is a bright star, and I would recommend her to any company seeking a leader to help define their acquisition strategy."
- Ryan Grimes, Zeus Industrial
STAY AGILE NEWSLETTER
Stay sharp on privacy without the overwhelm.
Strategic guidance, legislative updates, and analysis of Big Tech changes for nonprofit leaders who need to stay ahead.
