I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
READ ALL POSTSWhere am I most exposed to risk?
This is one of the most commonly asked questions I receive from business leaders hoping to quantify the impact of new privacy legislation, third-party cookie elimination, and other changes Big Tech is making to sustain their own brands.
If you're wondering the same, I put together a checklist guide to kick-start your understanding of the wide-ranging impacts that consumer demand for privacy will have.
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