Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
Nonprofit leaders often ask:
“We’re exempt in this state… so do we really need to worry about privacy there?”
It’s a reasonable question. And the answer is yes, but not because of technical exem...
Unpopular opinion: The best attribution model is whichever one you can stick with year-over-year. And right now, last-touch may not be the worst option.
Over the past decade-plus, we’ve understandabl...
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