Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
Most nonprofit websites are carrying more tracking risk than anyone on staff realizes. That's not a criticism — it's just what happens when tags get added over years of campaigns, platforms, and staff...
Questions I sometimes hear circulating in the nonprofit space go something like:
“We’re exempt in this state… so do we really need to worry about privacy expectations there?” or "If we see a federa
...
Unpopular opinion: The best attribution model is whichever one you can stick with year-over-year. And right now, last-touch may not be the worst option.
Over the past decade-plus, we’ve understandabl...
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