Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

The Operational Audit You Should Run At Least 1x Annually contracts operations planning tech stack Aug 06, 2023

The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay...

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Diversifying WITHIN Your Digital Investments consumer data media buying risk diversification tech stack Jan 27, 2023

The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...

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Four Ways to Optimize Your Tech Stack to Improve Your Bottom Line tech stack Nov 17, 2022

If your tech stack isn’t the first thing that occurs to you as an optimization point for improving your marketing programs, I get it. Tech stacks are for IT teams to worry about; the costs...

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