Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
I hear this rhetoric often: "Google is so big that of course they're going to figure out an alternative to cookies." Based onĀ the recent announcement that Google is officially *not* going to do away w...
The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay to r...
The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting budgets ...
If your tech stack isnā€™t the first thing that occurs to you as an optimization point for improving your marketing programs, I get it. Tech stacks are for IT teams to worry about; the costs are already...
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