Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
I hear this rhetoric often: "Google is so big that of course they're going to figure out an alternative to cookies." Based on the recent announcement that Google is officially *not* going to...
The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay...
The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...
If your tech stack isn’t the first thing that occurs to you as an optimization point for improving your marketing programs, I get it. Tech stacks are for IT teams to worry about; the costs...
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