Stay Agile Blog

When privacy concerns surface, the instinct is often to look for a tool to resolve the challenge at-hand.

A consent banner.
A platform upgrade.
A new setting that promises to “solve” the issue.

Tool...

Google Analytics remains the most widely adopted analytics tool on the market. It’s free, deeply embedded across the web, and relatively easy to implement.

But “free” has never meant “low-risk.”

Whi...

I hear this rhetoric often: "Google is so big that of course they're going to figure out an alternative to cookies." Based on the recent announcement that Google is officially *not* going to do away w...

The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay to r...

The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting budgets ...

If your tech stack isn’t the first thing that occurs to you as an optimization point for improving your marketing programs, I get it. Tech stacks are for IT teams to worry about; the costs are already...