Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
As nonprofit professionals, we’re in the business of honoring the rights of our communities and meeting them with empathy, care, and respect. That commitment doesn’t stop at programming or communicati...
What does the “Wolf of Wall Street” have to do with modern-day social issues? A lot, as it turns out.
In 1995, Jordan Belfort – the wolf himself – sued an online message board called Prodigy beca
...When I dig into opportunities to improve a client's acquisition pipeline, the first thing I look at is whether they're properly set up to report on number of new constituents acquired -- instead of ju...
As we think about ways to diversify acquisition investments and reach new audiences, Connected TV -Â or, CTV - is a topic that comes up nearly constantly.
If you're not familiar, CTV is the mechanism ...
Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI positive that...
I've been working in digital acquisition since 2006. I lucked into running paid search accounts for a suite of agency clients when the team at my first internship decided they should probably lear
...Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties.Â
If you're not familiar, a...
Should I still be investing in paid social advertising?
It's a question I get A LOT. And it's reasonable. If paid social advertising is struggling to match prospects with your known audience based on...
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