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I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

To AI or Not to AI: Assessing Risk and Opportunity Cost ai operations planning privacy Jan 02, 2026

Thereā€™s a pattern I see every time a new technology enters the mainstream.

The excitement is real. The efficiency gains look obvious. And the risks feel abstract ā€” until theyā€™re not.

The excitement ...

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Elyse Wallnutt

I've spent the past 16 years crafting and leading cross-organizational strategies in pursuit of measurable growth at the intersection of revenue, advocacy, brand, and policy objectives.

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