About Agility Lab Our Work Strategic Services Data Privacy Monitoring Service State of Privacy Resource Hub + Blog Book a Discovery Call

Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Who Is Doing Privacy Well? audience trust brand privacy Jun 22, 2023

The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:

  • 72% of people feel that almost all of what they do online is being tracked, and 81%...
Continue Reading...
Build Your First-Party Data Strategy with Context-First Content brand content strategy first-party data Nov 18, 2022

In 2020, The New York Times became the first major publisher to announce its departure from using third-party data to inform its ad targeting strategy.

Instead, the brand devoted itself entirely to...

Continue Reading...

Categories

All Categories acquisition advertising strategy attribution audience trust board relations brand consent consumer data content strategy contracts corporate partners first-party data investment strategy media buying operations operations planning preference management privacy revenue forecasts risk diversification state legislation tech stack

Elyse Wallnutt

I've spent the past 16 years crafting and leading cross-organizational strategies in pursuit of measurable growth at the intersection of revenue, advocacy, brand, and policy objectives.

STAY AGILE NEWSLETTER

Stay ahead of change

Sign up for tips to help you feel in control and in command of your audience reach.