Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
There's a story many organizations tell themselves about privacy: It costs money, slows things down, and limits what you can do with data. Legal teams run compliance checklists. Finance teams revise f...
The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:
- 72% of people feel that almost all of what they do online is being tracked, and 81% o...
In 2020, The New York Times became the first major publisher to announce its departure from using third-party data to inform its ad targeting strategy.
Instead, the brand devoted itself entirely to b...
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