Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

RESOURCE: 3 Things to Know About Privacy's Impact on Audience Acquisition acquisition privacy Dec 26, 2022

I've prepared a comprehensive guide to preparing for a cookieless future.

In it, you'll get tips to:

  • Understand the history and stats on privacy's impact
  • Plan for revenue diversification +...
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Is Facebook "Dead" as an Acquisition Channel? acquisition media buying Dec 01, 2022

If you've asked yourself why Facebook's costs to acquire have skyrocketed, here's what's up: 

In 2021, Apple's iOS update forced app developers to ask users for their permission to track them....

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