Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

The Trouble With Connected TV acquisition advertising strategy media buying Aug 13, 2023

As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.

If you're not familiar, CTV is the...

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How to Think about Paid Search ROAS acquisition advertising strategy Jul 21, 2023

Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI...

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RESOURCE: 3 Things to Know About Privacy's Impact on Audience Acquisition acquisition privacy Dec 26, 2022

I've prepared a comprehensive guide to preparing for a cookieless future.

In it, you'll get tips to:

  • Understand the history and stats on privacy's impact
  • Plan for revenue diversification +...
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Is Facebook "Dead" as an Acquisition Channel? acquisition media buying Dec 01, 2022

If you've asked yourself why Facebook's costs to acquire have skyrocketed, here's what's up: 

In 2021, Apple's iOS update forced app developers to ask users for their permission to track them....

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