Stay Agile Blog

At a recent privacy event, I heard privacy counsel who works with advertising practitioners share a piece of guidance that I found tremendously helpful in its simplicity:

Many organizations tell me they're investing in first-party data right now.

But when I look under the hood, what they're really doing is collecting more information without always stopping to ask whe...

As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.

If you're not familiar, CTV is the mechanism ...

Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI positive that...

I've prepared a comprehensive guide to preparing for a cookieless future.

In it, you'll get tips to:

• Understand the history and stats on privacy's impact
• Plan for revenue diversification + measur
...

If you've asked yourself why Facebook's costs to acquire have skyrocketed, here's what's up: 

In 2021, Apple's iOS update forced app developers to ask users for their permission to track them. 94% of...