Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.
If you're not familiar, CTV is the...
Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI...
I've prepared a comprehensive guide to preparing for a cookieless future.
In it, you'll get tips to:
- Understand the history and stats on privacy's impact
- Plan for revenue diversification +...
If you've asked yourself why Facebook's costs to acquire have skyrocketed, here's what's up:
In 2021, Apple's iOS update forced app developers to ask users for their permission to track them....
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