Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
As nonprofits work to better understand and serve their communities, I'm often asked about how they should proceed in collecting sensitive demographic data, such as race, gender identity, ZIP code, or...
I'm often asked about preference management and consent management -- which areย two different things, despite the fact that they're often referenced as being one in the same. Navigating the definitio...
New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S. cons...
First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.
Over time, ...
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