Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Who Is Doing Privacy Well? audience trust brand privacy Jun 22, 2023

The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:

  • 72% of people feel that almost all of what they do online is being tracked, and 81%...
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Preference Management vs. Consent Management: What's the Difference? consent consumer data first-party data preference management privacy Jun 09, 2023

I'm often asked about preference management and consent management -- which are  two different things, despite the fact that they're often referenced as being one in the same. Navigating the...

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The Long Road to Data Privacy: How We Got Here privacy Jun 02, 2023

Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the...

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To AI or Not to AI: Assessing Risk and Opportunity Cost operations planning privacy May 16, 2023

Thing that is exciting: Getting a fun new profile avatar in which your face has been illustrated using generative AI. 

Thing that is not exciting: Learning that an artist's work was likely...

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Do We Really Need to Install That Tracking? advertising strategy consumer data privacy Apr 27, 2023

Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties. 

If you're not...

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What Does Explicit, Informed Consent Mean? audience trust consent consumer data privacy Mar 22, 2023

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over...

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What to Know: The State of a Federal U.S. Data Privacy Law consumer data privacy Mar 18, 2023

The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year. 

Despite the fact that data...

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Five Ways to Mitigate Data Loss consumer data privacy risk diversification Mar 01, 2023

As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection...

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What the GA4 Migration Didn’t Do for Data Privacy audience trust consumer data privacy Jan 30, 2023

Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.

However, some of its failings – particularly in the realm of...

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What Media Buying Will Look Like in a Cookie-Less World first-party data media buying privacy Jan 13, 2023

 As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.

What Are...

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Why Your Brand Team Should Care About Your Privacy Policy privacy Dec 28, 2022

When’s the last time you read your company’s privacy policy? The answer might be never. That’s for the lawyers, right?

In an age in which privacy is increasingly important to your...

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RESOURCE: 3 Things to Know About Privacy's Impact on Audience Acquisition acquisition privacy Dec 26, 2022

I've prepared a comprehensive guide to preparing for a cookieless future.

In it, you'll get tips to:

  • Understand the history and stats on privacy's impact
  • Plan for revenue diversification +...
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