Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Privacy as a Revenue Driver: 6 Ways Privacy Work Creates Business Value operations planning privacy risk diversification Feb 05, 2026

Your approach to privacy isn't just a compliance obligation. It's a strategic business asset. When approached as product management rather than legal necessity, privacy work yields measurable gains ac...

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How to Manage a DPIA Process Without Losing Momentum audience trust privacy Feb 05, 2026

Your fundraising team has a new partnership opportunity. Marketing wants to launch a new data enrichment service. IT is proposing a vendor consolidation. These are all revenue-driving or efficiency-ge...

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Building a Privacy Working Group: A Cross-Functional Framework operations planning privacy Jan 31, 2026

Building a Privacy Working Group: A Cross-Functional Framework

How to make privacy everyone's responsibility and not just Legal's problem

Privacy can't be solved by your legal team alone. It r

...
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Why "Track Everything" Is No Longer the Answer for Nonprofits advertising strategy consumer data privacy state legislation Jan 07, 2026

Back in 2023, I wrote about the need to question whether we really need to install certain tracking. At the time, the focus was largely on understanding what you're collecting and protecting your audi...

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To AI or Not to AI: Assessing Risk and Opportunity Cost ai operations planning privacy Jan 02, 2026

There’s a pattern I see every time a new technology enters the mainstream.

The excitement is real. The efficiency gains look obvious. And the risks feel abstract — until they’re not.

The excitement ...

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What GA4 Still Gets Wrong About Data Privacy audience trust consumer data privacy tech stack Jan 02, 2026

Google Analytics remains the most widely adopted analytics tool on the market. It’s free, deeply embedded across the web, and relatively easy to implement.

But “free” has never meant “low-risk.”

Whi...

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What the Redefinition of “Sensitive Data” Means for Online Advertising privacy state legislation Jun 02, 2025

As state-level privacy legislation evolves across the U.S., a clear pattern is emerging: lawmakers are not only expanding what qualifies as sensitive data, but also enforcing stricter standards around...

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Sensitive Data Collection: Beginning with the End in Mind analytics audience trust consent privacy May 29, 2025

As nonprofits work to better understand and serve their communities, I'm often asked about how they should proceed in collecting sensitive demographic data, such as race, gender identity, ZIP code, or...

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Who Is Doing Privacy Well? audience trust brand privacy Jun 22, 2023

The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:

  • 72% of people feel that almost all of what they do online is being tracked, and 81% o...
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Preference Management vs. Consent Management: What's the Difference? consent consumer data first-party data preference management privacy Jun 09, 2023

I'm often asked about preference management and consent management -- which are  two different things, despite the fact that they're often referenced as being one in the same. Navigating the definitio...

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The Long Road to Data Privacy: How We Got Here privacy Jun 02, 2023

Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the agency’s employe...

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Do We Really Need to Install That Tracking? advertising strategy consumer data privacy Apr 27, 2023

Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties. 

If you're not familiar, a...

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