Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
Your fundraising team has a new partnership opportunity. Marketing wants to launch a new data enrichment service. IT is proposing a vendor consolidation. These are all revenue-driving or efficiency-ge...
The questions you need to ask before your ads inadvertently break trust
You know your advertising shouldn't make prospects feel like you know more about them than you should. But how do you actually ...
Questions I sometimes hear circulating in the nonprofit space go something like:
“We’re exempt in this state… so do we really need to worry about privacy expectations there?” or "If we see a federa
...
Google Analytics remains the most widely adopted analytics tool on the market. It’s free, deeply embedded across the web, and relatively easy to implement.
But “free” has never meant “low-risk.”
Whi...
As nonprofits work to better understand and serve their communities, I'm often asked about how they should proceed in collecting sensitive demographic data, such as race, gender identity, ZIP code, or...
What does the “Wolf of Wall Street” have to do with modern-day social issues? A lot, as it turns out.
In 1995, Jordan Belfort – the wolf himself – sued an online message board called Prodigy beca
...The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:
- 72% of people feel that almost all of what they do online is being tracked, and 81% o...
First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.
Over time, ...
The data bears out that business leaders who prioritize not just compliance, but establishing themselves as leaders in gaining digital trust are seeing business growth.
Data from McKinsey sugges
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