Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Who Is Doing Privacy Well? audience trust brand privacy Jun 22, 2023

The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:

  • 72% of people feel that almost all of what they do online is being tracked, and 81%...
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What Does Explicit, Informed Consent Mean? audience trust consent consumer data privacy Mar 22, 2023

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over...

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What the GA4 Migration Didn’t Do for Data Privacy audience trust consumer data privacy Jan 30, 2023

Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.

However, some of its failings – particularly in the realm of...

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By the Numbers: Brand Lift from Earning Digital Trust audience trust consumer data privacy Dec 12, 2022

The data bears out that business leaders who prioritize not just compliance, but establishing themselves as leaders in gaining digital trust are seeing business growth.

Data from McKinsey...

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