Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
I'm often asked about preference management and consent management -- which are two different things, despite the fact that they're often referenced as being one in the same. Navigating the...
As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.
What Are...
There’s a mistake everyone makes with "content marketing."
Somewhere along the way we started creating content because it was on a to-do list and forgot to make it profitable.
OR, we...
In 2020, The New York Times became the first major publisher to announce its departure from using third-party data to inform its ad targeting strategy.
Instead, the brand devoted itself entirely to...
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