Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

What to Consider When You're Considering Preference Management operations planning preference management Aug 21, 2023

Preference management -- or the practice of letting your audiences decide how they want to engage with you -- is great. And oftentimes, it provides a vehicle that allows you to opt people ...

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Preference Management vs. Consent Management: What's the Difference? consent consumer data first-party data preference management privacy Jun 09, 2023

I'm often asked about preference management and consent management -- which are  two different things, despite the fact that they're often referenced as being one in the same. Navigating the...

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Unstick Your Consent Management Processes consent consumer data operations planning preference management state legislation May 15, 2023

New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S....

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