Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Two Keys to Monetizing Your Content Strategy content strategy first-party data Dec 22, 2022

There’s a mistake everyone makes with "content marketing."

Somewhere along the way we started creating content because it was on a to-do list and forgot to make it profitable.

OR, we...

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Build Your First-Party Data Strategy with Context-First Content brand content strategy first-party data Nov 18, 2022

In 2020, The New York Times became the first major publisher to announce its departure from using third-party data to inform its ad targeting strategy.

Instead, the brand devoted itself entirely to...

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