Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
What we've been trained as marketers to believe is that quantitative data always prevails over qualitative data -- that what people say they care about is different than what they demonstrate they car...
Thereā€™s a mistake everyone makes with "content marketing."
Somewhere along the way we started creating content because it was on a to-do list andĀ forgot to make it profitable.
OR, we never reached a...
In 2020, The New York Times became the first major publisher to announce its departure from using third-party data to inform its ad targeting strategy.
Instead, the brand devoted itself entirely to b...
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