Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
What we've been trained as marketers to believe is that quantitative data always prevails over qualitative data -- that what people say they care about is different than what they demonstrate they...
There’s a mistake everyone makes with "content marketing."
Somewhere along the way we started creating content because it was on a to-do list and forgot to make it profitable.
OR, we...
In 2020, The New York Times became the first major publisher to announce its departure from using third-party data to inform its ad targeting strategy.
Instead, the brand devoted itself entirely to...
STAY AGILE NEWSLETTER
Stay ahead of change
Sign up for tips to help you feel in control and in command of your audience reach.
