Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

What Does Explicit, Informed Consent Mean? audience trust consent consumer data privacy Mar 22, 2023

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over...

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What to Know: The State of a Federal U.S. Data Privacy Law consumer data privacy Mar 18, 2023

The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year. 

Despite the fact that data...

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Five Ways to Mitigate Data Loss consumer data privacy risk diversification Mar 01, 2023

As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection...

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What the GA4 Migration Didn’t Do for Data Privacy audience trust consumer data privacy Jan 30, 2023

Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.

However, some of its failings – particularly in the realm of...

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Diversifying WITHIN Your Digital Investments consumer data media buying risk diversification tech stack Jan 27, 2023

The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...

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What Media Buying Will Look Like in a Cookie-Less World first-party data media buying privacy Jan 13, 2023

 As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.

What Are...

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Help Your Funders Help You board relations corporate partners revenue forecasts risk diversification Jan 10, 2023

Today's economic environment is an uncertain one -- it's a phrase we're all too familiar with now.

Beyond the broader landscape, tech changes will likely add to a downturn in your efficiency...

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Where Are You Most Exposed to Risk? revenue forecasts risk diversification Jan 03, 2023

Where am I most exposed to risk?

This is one of the most commonly asked questions I receive from business leaders hoping to quantify the impact of new privacy legislation, third-party cookie...

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Why Your Brand Team Should Care About Your Privacy Policy privacy Dec 28, 2022

When’s the last time you read your company’s privacy policy? The answer might be never. That’s for the lawyers, right?

In an age in which privacy is increasingly important to your...

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RESOURCE: 3 Things to Know About Privacy's Impact on Audience Acquisition acquisition privacy Dec 26, 2022

I've prepared a comprehensive guide to preparing for a cookieless future.

In it, you'll get tips to:

  • Understand the history and stats on privacy's impact
  • Plan for revenue diversification +...
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Two Keys to Monetizing Your Content Strategy content strategy first-party data Dec 22, 2022

There’s a mistake everyone makes with "content marketing."

Somewhere along the way we started creating content because it was on a to-do list and forgot to make it profitable.

OR, we...

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What's Your Ops Plan for State Privacy Laws? operations planning privacy state legislation Dec 14, 2022

In 2023, five states will put new privacy legislation into effect, giving residents of CA, UT, CO, VA, and CT new ownership of their data footprint. 

Most important for you to understand is:...

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