Stay Agile Blog

As state-level privacy legislation evolves across the U.S., a clear pattern is emerging: lawmakers are not only expanding what qualifies as sensitive data, but also enforcing stricter standards around...

In advancement and fundraising shops, some of the most strategic insights about a donor don’t come from CRM fields — they come from what we observe, hear in conversation, or learn over time. Contact r...

As nonprofits work to better understand and serve their communities, I'm often asked about how they should proceed in collecting sensitive demographic data, such as race, gender identity, ZIP code, or...

When it comes to consent, the United States is stuck in a gray area that most of the world left behind years ago.

In Europe and Canada, consent for communication and data use must be clear, informed,...

As nonprofit professionals, we’re in the business of honoring the rights of our communities and meeting them with empathy, care, and respect. That commitment doesn’t stop at programming or communicati...

I hear this rhetoric often: "Google is so big that of course they're going to figure out an alternative to cookies." Based on the recent announcement that Google is officially *not* going to do away w...

What we've been trained as marketers to believe is that quantitative data always prevails over qualitative data -- that what people say they care about is different than what they demonstrate they car...

Preference management -- or the practice of letting your audiences decide how they want to engage with you -- is great. And oftentimes, it provides a vehicle that allows you to opt people down from a ...

When I dig into opportunities to improve a client's acquisition pipeline, the first thing I look at is whether they're properly set up to report on number of new constituents acquired -- instead of ju...

As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.

If you're not familiar, CTV is the mechanism ...

The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay to r...