Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
Preference management -- or the practice of letting your audiences decide how they want to engage with you -- is great. And oftentimes, it provides a vehicle that allows you to opt people ...
When I dig into opportunities to improve a client's acquisition pipeline, the first thing I look at is whether they're properly set up to report on number of new constituents acquired --...
As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.
If you're not familiar, CTV is the...
The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay...
Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI...
The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:
- 72% of people feel that almost all of what they do online is being tracked, and 81%...
I'm often asked about preference management and consent management -- which are two different things, despite the fact that they're often referenced as being one in the same. Navigating the...
Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the...
Thing that is exciting: Getting a fun new profile avatar in which your face has been illustrated using generative AI.
Thing that is not exciting: Learning that an artist's work was likely...
New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S....
The start of 2023 saw the list of states who have already passed data privacy legislation grow to six when Iowa signed its bill into law. The states now include:
- Iowa (as of March 2023)
- ...
I've been working in digital acquisition since 2006. I lucked into running paid search accounts for a suite of agency clients when the team at my first internship decided they should probably...
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