Stay Agile Blog

Most nonprofit websites are carrying more tracking risk than anyone on staff realizes. That's not a criticism — it's just what happens when tags get added over years of campaigns, platforms, and staff...

Yesterday, I testified before the Vermont state legislature in support of the current version of their consumer privacy bill. The context behind why that testimony was necessary is something every non...

Privacy program costs are one of the questions I get asked most often — and one of the hardest to answer without context. What you need to spend depends heavily on where you are.

So instead of one un...

Your approach to privacy isn't just a compliance obligation. It's a strategic business asset. When approached as product management rather than legal necessity, privacy work yields measurable gains ac...

Your fundraising team has a new partnership opportunity. Marketing wants to launch a new data enrichment service. IT is proposing a vendor consolidation. These are all revenue-driving or efficiency-ge...

How to make privacy everyone's responsibility and not just Legal's problem

The questions you need to ask before your ads inadvertently break trust

You know your advertising shouldn't make prospects feel like you know more about them than you should. But how do you actually ...

At a recent privacy event, I heard privacy counsel who works with advertising practitioners share a piece of guidance that I found tremendously helpful in its simplicity:

Back in 2023, I wrote about the need to question whether we really need to install certain tracking. At the time, the focus was largely on understanding what you're collecting and protecting your audi...

There’s a pattern I see every time a new technology enters the mainstream.

The excitement is real. The efficiency gains look obvious. And the risks feel abstract — until they’re not.

The excitement ...

When privacy concerns surface, the instinct is often to look for a tool to resolve the challenge at-hand.

A consent banner.
A platform upgrade.
A new setting that promises to “solve” the issue.

Tool...

Questions I sometimes hear circulating in the nonprofit space go something like:

“We’re exempt in this state… so do we really need to worry about privacy expectations there?” or "If we see a federa

...