Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
In 2020, The New York Times became the first major publisher to announce its departure from using third-party data to inform its ad targeting strategy.
Instead, the brand devoted itself entirely to...
If your tech stack isn’t the first thing that occurs to you as an optimization point for improving your marketing programs, I get it. Tech stacks are for IT teams to worry about; the costs...
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