Stay Agile Blog

Should I still be investing in paid social advertising?

It's a question I get A LOT. And it's reasonable. If paid social advertising is struggling to match prospects with your known audience based on...

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over time, ...

The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year. 

Despite the fact that data privacy is cons...

As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection Regulation ...

Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.

However, some of its failings – particularly in the realm of privacy – mak...

The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting budgets ...

 As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.

What Are Cookies?

Today's economic environment is an uncertain one -- it's a phrase we're all too familiar with now.

Beyond the broader landscape, tech changes will likely add to a downturn in your efficiency margins....

Where am I most exposed to risk?

This is one of the most commonly asked questions I receive from business leaders hoping to quantify the impact of new privacy legislation, third-party cookie eliminat...

When’s the last time you read your company’s privacy policy? The answer might be never. That’s for the lawyers, right?

In an age in which privacy is increasingly important to your audience, marketers...

I've prepared a comprehensive guide to preparing for a cookieless future.

In it, you'll get tips to:

• Understand the history and stats on privacy's impact
• Plan for revenue diversification + measur
...

There’s a mistake everyone makes with "content marketing."

Somewhere along the way we started creating content because it was on a to-do list and forgot to make it profitable.

OR, we never reached a...