Stay Agile Blog

As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.

If you're not familiar, CTV is the mechanism ...

The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay to r...

Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI positive that...

The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:

• 72% of people feel that almost all of what they do online is being tracked, and 81% o...

I'm often asked about preference management and consent management -- which are  two different things, despite the fact that they're often referenced as being one in the same. Navigating the definitio...

Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the agency’s employe...

New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S. cons...

Editor’s Note (Updated Jan 2026)

This post was originally published in May 2023 and has been reviewed for continued relevance.

While no U.S. state privacy law has yet gone into effect with a private...

Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties. 

If you're not familiar, a...

76 business days. That's how long Time Magazine found it'd take the average person to read every privacy policy that impacts them. And that was in 2012.

As marketers, we're supposed to be reaching au...

I'm a big fan of talking about risk. I agree, that's weird.

But I learned early-on in my career that if I was going to work in audience acquisition, I needed to make friends with the finance and lega...