Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

What Media Buying Will Look Like in a Cookie-Less World first-party data media buying privacy Jan 13, 2023

 As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.

What Are...

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Help Your Funders Help You board relations corporate partners revenue forecasts risk diversification Jan 10, 2023

Today's economic environment is an uncertain one -- it's a phrase we're all too familiar with now.

Beyond the broader landscape, tech changes will likely add to a downturn in your efficiency...

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Where Are You Most Exposed to Risk? revenue forecasts risk diversification Jan 03, 2023

Where am I most exposed to risk?

This is one of the most commonly asked questions I receive from business leaders hoping to quantify the impact of new privacy legislation, third-party cookie...

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Why Your Brand Team Should Care About Your Privacy Policy privacy Dec 28, 2022

When’s the last time you read your company’s privacy policy? The answer might be never. That’s for the lawyers, right?

In an age in which privacy is increasingly important to your...

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RESOURCE: 3 Things to Know About Privacy's Impact on Audience Acquisition acquisition privacy Dec 26, 2022

I've prepared a comprehensive guide to preparing for a cookieless future.

In it, you'll get tips to:

  • Understand the history and stats on privacy's impact
  • Plan for revenue diversification +...
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Two Keys to Monetizing Your Content Strategy content strategy first-party data Dec 22, 2022

There’s a mistake everyone makes with "content marketing."

Somewhere along the way we started creating content because it was on a to-do list and forgot to make it profitable.

OR, we...

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What's Your Ops Plan for State Privacy Laws? operations planning privacy state legislation Dec 14, 2022

In 2023, five states will put new privacy legislation into effect, giving residents of CA, UT, CO, VA, and CT new ownership of their data footprint. 

Most important for you to understand is:...

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By the Numbers: Brand Lift from Earning Digital Trust audience trust consumer data privacy Dec 12, 2022

The data bears out that business leaders who prioritize not just compliance, but establishing themselves as leaders in gaining digital trust are seeing business growth.

Data from McKinsey...

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Do These Things Instead of Worrying about Attribution attribution operations revenue forecasts Dec 08, 2022

Unpopular opinion: The best attribution model is whichever one you can stick with year-over-year. And right now, last-touch may not be the worst option.

Over the past decade-plus, we’ve...

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Is Facebook "Dead" as an Acquisition Channel? acquisition media buying Dec 01, 2022

If you've asked yourself why Facebook's costs to acquire have skyrocketed, here's what's up: 

In 2021, Apple's iOS update forced app developers to ask users for their permission to track them....

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Three Tips for Hiring Your Next Media Buying Agency contracts media buying Nov 18, 2022

The next time you’re hiring a digital media agency to support your organization's objectives, ask this question: “Will you let me sit in on the conversations you have with the vendors...

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Build Your First-Party Data Strategy with Context-First Content brand content strategy first-party data Nov 18, 2022

In 2020, The New York Times became the first major publisher to announce its departure from using third-party data to inform its ad targeting strategy.

Instead, the brand devoted itself entirely to...

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