Stay Agile Blog

The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:

• 72% of people feel that almost all of what they do online is being tracked, and 81% o...

I'm often asked about preference management and consent management -- which are  two different things, despite the fact that they're often referenced as being one in the same. Navigating the definitio...

Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the agency’s employe...

New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S. cons...

Editor’s Note (Updated Jan 2026)

This post was originally published in May 2023 and has been reviewed for continued relevance.

While no U.S. state privacy law has yet gone into effect with a private...

Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties. 

If you're not familiar, a...

76 business days. That's how long Time Magazine found it'd take the average person to read every privacy policy that impacts them. And that was in 2012.

As marketers, we're supposed to be reaching au...

I'm a big fan of talking about risk. I agree, that's weird.

But I learned early-on in my career that if I was going to work in audience acquisition, I needed to make friends with the finance and lega...

Big Tech creates advertising algorithms, not information algorithms.

It's an important point to remember as we'll inevitably see more updates like Google's new Ad Transparency Center in the lead-up to ...

Should I still be investing in paid social advertising?

It's a question I get A LOT. And it's reasonable. If paid social advertising is struggling to match prospects with your known audience based on...

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over time, ...