Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Data Privacy Legislative Update: What is Private Right of Action? consumer data state legislation May 05, 2023

The start of 2023 saw the list of states who have already passed data privacy legislation grow to six when Iowa signed its bill into law. The states now include:

  1. Iowa (as of March 2023)
  2. ...
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What's a "Good" ROI in Digital Advertising? advertising strategy investment strategy media buying May 03, 2023

I've been working in digital acquisition since 2006. I lucked into running paid search accounts for a suite of agency clients when the team at my first internship decided they should probably...

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Do We Really Need to Install That Tracking? advertising strategy consumer data privacy Apr 27, 2023

Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties. 

If you're not...

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Treat Your Privacy Policy Like Brand Real Estate Apr 23, 2023

76 business days. That's how long Time Magazine found it'd take the average person to read every privacy policy that impacts them. And that was in 2012.

As marketers, we're supposed to be reaching...

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Working with the "Department of No" contracts investment strategy risk diversification Apr 14, 2023

I'm a big fan of talking about risk. I agree, that's weird.

But I learned early-on in my career that if I was going to work in audience acquisition, I needed to make friends with the finance and...

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Google Isn't a Public Library - and Other Reminders Apr 14, 2023

Big Tech creates advertising algorithms, not information algorithms.

It's an important point to remember as we'll inevitably see more updates like Google's new Ad Transparency Center in the...

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Should I Still Be Investing in Paid Social Ads? advertising strategy media buying Apr 04, 2023

Should I still be investing in paid social advertising?

It's a question I get A LOT. And it's reasonable. If paid social advertising is struggling to match prospects with your known audience based...

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What Does Explicit, Informed Consent Mean? audience trust consent consumer data privacy Mar 22, 2023

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over...

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What to Know: The State of a Federal U.S. Data Privacy Law consumer data privacy Mar 18, 2023

The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year. 

Despite the fact that data...

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Five Ways to Mitigate Data Loss consumer data privacy risk diversification Mar 01, 2023

As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection...

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What the GA4 Migration Didn’t Do for Data Privacy audience trust consumer data privacy Jan 30, 2023

Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.

However, some of its failings – particularly in the realm of...

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Diversifying WITHIN Your Digital Investments consumer data media buying risk diversification tech stack Jan 27, 2023

The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...

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