Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S....
The start of 2023 saw the list of states who have already passed data privacy legislation grow to six when Iowa signed its bill into law. The states now include:
- Iowa (as of March 2023)
- ...
I've been working in digital acquisition since 2006. I lucked into running paid search accounts for a suite of agency clients when the team at my first internship decided they should probably...
Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties.
If you're not...
76 business days. That's how long Time Magazine found it'd take the average person to read every privacy policy that impacts them. And that was in 2012.
As marketers, we're supposed to be reaching...
I'm a big fan of talking about risk. I agree, that's weird.
But I learned early-on in my career that if I was going to work in audience acquisition, I needed to make friends with the finance and...
Big Tech creates advertising algorithms, not information algorithms.
It's an important point to remember as we'll inevitably see more updates like Google's new Ad Transparency Center in the...
Should I still be investing in paid social advertising?
It's a question I get A LOT. And it's reasonable. If paid social advertising is struggling to match prospects with your known audience based...
First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.
Over...
The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year.
Despite the fact that data...
As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection...
Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.
However, some of its failings – particularly in the realm of...
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