Stay Agile Blog

When privacy concerns surface, the instinct is often to look for a tool to resolve the challenge at-hand.

A consent banner.
A platform upgrade.
A new setting that promises to “solve” the issue.

Tool...

Questions I sometimes hear circulating in the nonprofit space go something like:

“We’re exempt in this state… so do we really need to worry about privacy expectations there?” or "If we see a federa

...

Google Analytics remains the most widely adopted analytics tool on the market. It’s free, deeply embedded across the web, and relatively easy to implement.

But “free” has never meant “low-risk.”

Whi...

Many organizations tell me they're investing in first-party data right now.

But when I look under the hood, what they're really doing is collecting more information without always stopping to ask whe...

As state-level privacy legislation evolves across the U.S., a clear pattern is emerging: lawmakers are not only expanding what qualifies as sensitive data, but also enforcing stricter standards around...

In advancement and fundraising shops, some of the most strategic insights about a donor don't come from CRM fields — they come from what we observe, hear in conversation, or learn over time. Contact r...

As nonprofits work to better understand and serve their communities, I'm often asked about how they should proceed in collecting sensitive demographic data, such as race, gender identity, ZIP code, or...

When it comes to consent, the United States is stuck in a gray area that most of the world left behind years ago.

In Europe and Canada, consent for communication and data use must be clear, informed,...

As nonprofit professionals, we’re in the business of honoring the rights of our communities and meeting them with empathy, care, and respect. That commitment doesn’t stop at programming or communicati...

I hear this rhetoric often: "Google is so big that of course they're going to figure out an alternative to cookies." Based on the recent announcement that Google is officially *not* going to do away w...

What we've been trained as marketers to believe is that quantitative data always prevails over qualitative data -- that what people say they care about is different than what they demonstrate they car...