Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
What does the “Wolf of Wall Street” have to do with modern-day social issues? A lot, as it turns out.
In 1995, Jordan Belfort – the wolf himself – sued an online message board called Prodigy beca
...What we've been trained as marketers to believe is that quantitative data always prevails over qualitative data -- that what people say they care about is different than what they demonstrate they car...
Preference management -- or the practice of letting your audiences decide how they want to engage with you -- is great. And oftentimes, it provides a vehicle that allows you to opt people down from a ...
When I dig into opportunities to improve a client's acquisition pipeline, the first thing I look at is whether they're properly set up to report on number of new constituents acquired -- instead of ju...
As we think about ways to diversify acquisition investments and reach new audiences, Connected TV -Â or, CTV - is a topic that comes up nearly constantly.
If you're not familiar, CTV is the mechanism ...
The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay to r...
Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI positive that...
The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:
- 72% of people feel that almost all of what they do online is being tracked, and 81% o...
I'm often asked about preference management and consent management -- which are two different things, despite the fact that they're often referenced as being one in the same. Navigating the definitio...
Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the agency’s employe...
New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S. cons...
Editor’s Note (Updated Jan 2026)
This post was originally published in May 2023 and has been reviewed for continued relevance.
While no U.S. state privacy law has yet gone into effect with a private...
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