Stay Agile Blog

When it comes to consent, the United States is stuck in a gray area that most of the world left behind years ago.

In Europe and Canada, consent for communication and data use must be clear, informed,...

As nonprofit professionals, we’re in the business of honoring the rights of our communities and meeting them with empathy, care, and respect. That commitment doesn’t stop at programming or communicati...

I hear this rhetoric often: "Google is so big that of course they're going to figure out an alternative to cookies." Based on the recent announcement that Google is officially *not* going to do away w...

What we've been trained as marketers to believe is that quantitative data always prevails over qualitative data -- that what people say they care about is different than what they demonstrate they car...

Preference management -- or the practice of letting your audiences decide how they want to engage with you -- is great. And oftentimes, it provides a vehicle that allows you to opt people down from a ...

When I dig into opportunities to improve a client's acquisition pipeline, the first thing I look at is whether they're properly set up to report on number of new constituents acquired -- instead of ju...

As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.

If you're not familiar, CTV is the mechanism ...

The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay to r...

Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI positive that...

The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:

• 72% of people feel that almost all of what they do online is being tracked, and 81% o...

I'm often asked about preference management and consent management -- which are  two different things, despite the fact that they're often referenced as being one in the same. Navigating the definitio...