Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

What to Consider When You're Considering Preference Management operations planning preference management Aug 21, 2023

Preference management -- or the practice of letting your audiences decide how they want to engage with you -- is great. And oftentimes, it provides a vehicle that allows you to opt people ...

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Your Acquisition Reporting Suite advertising strategy attribution media buying Aug 21, 2023

When I dig into opportunities to improve a client's acquisition pipeline, the first thing I look at is whether they're properly set up to report on number of new constituents acquired --...

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The Trouble With Connected TV acquisition advertising strategy media buying Aug 13, 2023

As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.

If you're not familiar, CTV is the...

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The Operational Audit You Should Run At Least 1x Annually contracts operations planning tech stack Aug 06, 2023

The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay...

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How to Think about Paid Search ROAS acquisition advertising strategy Jul 21, 2023

Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI...

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Who Is Doing Privacy Well? audience trust brand privacy Jun 22, 2023

The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:

  • 72% of people feel that almost all of what they do online is being tracked, and 81%...
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Preference Management vs. Consent Management: What's the Difference? consent consumer data first-party data preference management privacy Jun 09, 2023

I'm often asked about preference management and consent management -- which are  two different things, despite the fact that they're often referenced as being one in the same. Navigating the...

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The Long Road to Data Privacy: How We Got Here privacy Jun 02, 2023

Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the...

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To AI or Not to AI: Assessing Risk and Opportunity Cost operations planning privacy May 16, 2023

Thing that is exciting: Getting a fun new profile avatar in which your face has been illustrated using generative AI. 

Thing that is not exciting: Learning that an artist's work was likely...

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Unstick Your Consent Management Processes consent consumer data operations planning preference management state legislation May 15, 2023

New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S....

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Data Privacy Legislative Update: What is Private Right of Action? consumer data state legislation May 05, 2023

The start of 2023 saw the list of states who have already passed data privacy legislation grow to six when Iowa signed its bill into law. The states now include:

  1. Iowa (as of March 2023)
  2. ...
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What's a "Good" ROI in Digital Advertising? advertising strategy investment strategy media buying May 03, 2023

I've been working in digital acquisition since 2006. I lucked into running paid search accounts for a suite of agency clients when the team at my first internship decided they should probably...

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