Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Why You Should Care that Google Isn't Deprecating 3rd-Party Cookies attribution tech stack Aug 02, 2024

I hear this rhetoric often: "Google is so big that of course they're going to figure out an alternative to cookies." Based on the recent announcement that Google is officially *not* going to...

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Building Ethical and Sustainable Growth Engines advertising strategy audience trust investment strategy Nov 06, 2023

What does the “Wolf of Wall Street” have to do with modern-day social issues? A lot, as it turns out.

In 1995, Jordan Belfort – the wolf himself – sued an online message...

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The Case for Valuing Qualitative Data content strategy operations planning preference management Nov 06, 2023

What we've been trained as marketers to believe is that quantitative data always prevails over qualitative data -- that what people say they care about is different than what they demonstrate they...

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What to Consider When You're Considering Preference Management operations planning preference management Aug 21, 2023

Preference management -- or the practice of letting your audiences decide how they want to engage with you -- is great. And oftentimes, it provides a vehicle that allows you to opt people ...

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Your Acquisition Reporting Suite advertising strategy attribution media buying Aug 21, 2023

When I dig into opportunities to improve a client's acquisition pipeline, the first thing I look at is whether they're properly set up to report on number of new constituents acquired --...

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The Trouble With Connected TV acquisition advertising strategy media buying Aug 13, 2023

As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.

If you're not familiar, CTV is the...

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The Operational Audit You Should Run At Least 1x Annually contracts operations planning tech stack Aug 06, 2023

The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay...

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How to Think about Paid Search ROAS acquisition advertising strategy Jul 21, 2023

Paid search is everyone's favorite digital advertising channel. I, too, am a huge fan of paid search, having started my career focused on this channel. It's easy to think of it as so ROI...

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Who Is Doing Privacy Well? audience trust brand privacy Jun 22, 2023

The business case for investing in data privacy -- and promoting what you're doing to invest in it -- is clear:

  • 72% of people feel that almost all of what they do online is being tracked, and 81%...
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Preference Management vs. Consent Management: What's the Difference? consent consumer data first-party data preference management privacy Jun 09, 2023

I'm often asked about preference management and consent management -- which are  two different things, despite the fact that they're often referenced as being one in the same. Navigating the...

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The Long Road to Data Privacy: How We Got Here privacy Jun 02, 2023

Most of us are familiar with the name Edward Snowden – he’s the whistleblower who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was the...

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To AI or Not to AI: Assessing Risk and Opportunity Cost operations planning privacy May 16, 2023

Thing that is exciting: Getting a fun new profile avatar in which your face has been illustrated using generative AI. 

Thing that is not exciting: Learning that an artist's work was likely...

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