Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
I hear this rhetoric often: "Google is so big that of course they're going to figure out an alternative to cookies." Based on the recent announcement that Google is officially *not* going to...
When I dig into opportunities to improve a client's acquisition pipeline, the first thing I look at is whether they're properly set up to report on number of new constituents acquired --...
Unpopular opinion: The best attribution model is whichever one you can stick with year-over-year. And right now, last-touch may not be the worst option.
Over the past decade-plus, we’ve...
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