Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Sensitive Data Collection: Beginning with the End in Mind analytics audience trust consent privacy May 29, 2025

As nonprofits work to better understand and serve their communities, I'm often asked about how they should proceed in collecting sensitive demographic data, such as race, gender identity, ZIP code, or...

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The Equity Problem with State-Based Privacy Implementation advertising strategy analytics consumer data Mar 27, 2025

As nonprofit professionals, we’re in the business of honoring the rights of our communities and meeting them with empathy, care, and respect. That commitment doesn’t stop at programming or communicati...

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