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I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Lean data for nonprofits: A new minimization standard data minimization data privacy lean data May 26, 2026

The advice around data acquisition for nonprofits has been consistent for years: collect what you say you need for your stated purposes, disclose it, give people an opt-out.

But a lean approach to da...

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Elyse Wallnutt

I've spent the past 16 years crafting and leading cross-organizational strategies in pursuit of measurable growth at the intersection of revenue, advocacy, brand, and policy objectives.

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