Stay Agile Blog

Back in 2023, I wrote about the need to question whether we really need to install certain tracking. At the time, the focus was largely on understanding what you're collecting and protecting your audi...

When privacy concerns surface, the instinct is often to look for a tool to resolve the challenge at-hand.

A consent banner.
A platform upgrade.
A new setting that promises to “solve” the issue.

Tool...

Google Analytics remains the most widely adopted analytics tool on the market. It’s free, deeply embedded across the web, and relatively easy to implement.

But “free” has never meant “low-risk.”

Whi...

As nonprofit professionals, we’re in the business of honoring the rights of our communities and meeting them with empathy, care, and respect. That commitment doesn’t stop at programming or communicati...

I'm often asked about preference management and consent management -- which are  two different things, despite the fact that they're often referenced as being one in the same. Navigating the definitio...

New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S. cons...

Editor’s Note (Updated Jan 2026)

This post was originally published in May 2023 and has been reviewed for continued relevance.

While no U.S. state privacy law has yet gone into effect with a private...

Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties. 

If you're not familiar, a...

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over time, ...

The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year. 

Despite the fact that data privacy is cons...

As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection Regulation ...

The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting budgets ...