Stay Agile Blog

I'm often asked about preference management and consent management -- which are  two different things, despite the fact that they're often referenced as being one in the same. Navigating the...

New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S....

The start of 2023 saw the list of states who have already passed data privacy legislation grow to six when Iowa signed its bill into law. The states now include:

1. Iowa (as of March 2023)
2. ...

Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties. 

If you're not...

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over...

The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year. 

Despite the fact that data...

As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection...

Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.

However, some of its failings – particularly in the realm of...

The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...