Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.
Over...
The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year.
Despite the fact that data...
As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection...
Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.
However, some of its failings – particularly in the realm of...
The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...
The data bears out that business leaders who prioritize not just compliance, but establishing themselves as leaders in gaining digital trust are seeing business growth.
Data from McKinsey...
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