Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

What Does Explicit, Informed Consent Mean? audience trust consent consumer data privacy Mar 22, 2023

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over...

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What to Know: The State of a Federal U.S. Data Privacy Law consumer data privacy Mar 18, 2023

The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year. 

Despite the fact that data...

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Five Ways to Mitigate Data Loss consumer data privacy risk diversification Mar 01, 2023

As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection...

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What the GA4 Migration Didn’t Do for Data Privacy audience trust consumer data privacy Jan 30, 2023

Google Analytics is by far the most widely-adopted analytics tool on the market. It’s free and relatively easy to implement.

However, some of its failings – particularly in the realm of...

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Diversifying WITHIN Your Digital Investments consumer data media buying risk diversification tech stack Jan 27, 2023

The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...

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By the Numbers: Brand Lift from Earning Digital Trust audience trust consumer data privacy Dec 12, 2022

The data bears out that business leaders who prioritize not just compliance, but establishing themselves as leaders in gaining digital trust are seeing business growth.

Data from McKinsey...

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