Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
What we've been trained as marketers to believe is that quantitative data always prevails over qualitative data -- that what people say they care about is different than what they demonstrate they...
Preference management -- or the practice of letting your audiences decide how they want to engage with you -- is great. And oftentimes, it provides a vehicle that allows you to opt people ...
The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay...
Thing that is exciting: Getting a fun new profile avatar in which your face has been illustrated using generative AI.
Thing that is not exciting: Learning that an artist's work was likely...
New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S....
In 2023, five states will put new privacy legislation into effect, giving residents of CA, UT, CO, VA, and CT new ownership of their data footprint.
Most important for you to understand is:...
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