Stay Agile Blog

Your approach to privacy isn't just a compliance obligation. It's a strategic business asset. When approached as product management rather than legal necessity, privacy work yields measurable gains ac...

How to make privacy everyone's responsibility and not just Legal's problem

There’s a pattern I see every time a new technology enters the mainstream.

The excitement is real. The efficiency gains look obvious. And the risks feel abstract — until they’re not.

The excitement ...

When privacy concerns surface, the instinct is often to look for a tool to resolve the challenge at-hand.

A consent banner.
A platform upgrade.
A new setting that promises to “solve” the issue.

Tool...

What we've been trained as marketers to believe is that quantitative data always prevails over qualitative data -- that what people say they care about is different than what they demonstrate they car...

Preference management -- or the practice of letting your audiences decide how they want to engage with you -- is great. And oftentimes, it provides a vehicle that allows you to opt people down from a ...

The word audit gives everyone the shakes. But audits are a great thing that shouldn't be feared, especially if you're doing your proper due diligence of creating a work culture in which it's okay to r...

New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S. cons...

In 2023, five states will put new privacy legislation into effect, giving residents of CA, UT, CO, VA, and CT new ownership of their data footprint. 

Most important for you to understand is: Legislat...