Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Privacy isn't a revenue killer — new research says the opposite audience trust brand investment strategy privacy Jun 02, 2026

There's a story many organizations tell themselves about privacy: It costs money, slows things down, and limits what you can do with data. Legal teams run compliance checklists. Finance teams revise f...

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The resistance to strong privacy law for nonprofits is lobbyist-led advertising strategy audience trust investment strategy privacy state legislation Apr 30, 2026

Yesterday, I testified before the Vermont state legislature in support of the current version of their consumer privacy bill. The context behind why that testimony was necessary is something every non...

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Building Ethical and Sustainable Growth Engines advertising strategy audience trust investment strategy Nov 06, 2023

What does the “Wolf of Wall Street” have to do with modern-day social issues? A lot, as it turns out.

In 1995, Jordan Belfort – the wolf himself – sued an online message board called Prodigy beca

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What's a "Good" ROI in Digital Advertising? advertising strategy investment strategy media buying May 03, 2023

I've been working in digital acquisition since 2006. I lucked into running paid search accounts for a suite of agency clients when the team at my first internship decided they should probably lear

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Working with the "Department of No" contracts investment strategy risk diversification Apr 14, 2023

I'm a big fan of talking about risk. I agree, that's weird.

But I learned early-on in my career that if I was going to work in audience acquisition, I needed to make friends with the finance and lega...

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