Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
I've been working in digital acquisition since 2006. I lucked into running paid search accounts for a suite of agency clients when the team at my first internship decided they should probably...
I'm a big fan of talking about risk. I agree, that's weird.
But I learned early-on in my career that if I was going to work in audience acquisition, I needed to make friends with the finance and...
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