Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Why "Track Everything" Is No Longer the Answer for Nonprofits advertising strategy consumer data privacy state legislation Jan 07, 2026

Back in 2023, I wrote about the need to question whether we really need to install certain tracking. At the time, the focus was largely on understanding what you're collecting and protecting your audi...

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What the Redefinition of “Sensitive Data” Means for Online Advertising privacy state legislation Jun 02, 2025

As state-level privacy legislation evolves across the U.S., a clear pattern is emerging: lawmakers are not only expanding what qualifies as sensitive data, but also enforcing stricter standards around...

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Unstick Your Consent Management Processes consent consumer data operations planning preference management state legislation May 15, 2023

New state data privacy laws in the U.S. have much in common with the EU's GDPR legislation, which went into effect in 2018. Which is good news, in that it gives those of us serving primarily U.S. cons...

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Data Privacy Legislative Update: What is Private Right of Action? consumer data state legislation May 05, 2023

Editor’s Note (Updated Jan 2026)

This post was originally published in May 2023 and has been reviewed for continued relevance.

While no U.S. state privacy law has yet gone into effect with a private...

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What's Your Ops Plan for State Privacy Laws? operations planning privacy state legislation Dec 14, 2022

In 2023, five states will put new privacy legislation into effect, giving residents of CA, UT, CO, VA, and CT new ownership of their data footprint. 

Most important for you to understand is: Legislat...

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