Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
When I dig into opportunities to improve a client's acquisition pipeline, the first thing I look at is whether they're properly set up to report on number of new constituents acquired --...
As we think about ways to diversify acquisition investments and reach new audiences, Connected TV - or, CTV - is a topic that comes up nearly constantly.
If you're not familiar, CTV is the...
I've been working in digital acquisition since 2006. I lucked into running paid search accounts for a suite of agency clients when the team at my first internship decided they should probably...
Should I still be investing in paid social advertising?
It's a question I get A LOT. And it's reasonable. If paid social advertising is struggling to match prospects with your known audience based...
The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...
As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.
What Are...
If you've asked yourself why Facebook's costs to acquire have skyrocketed, here's what's up:
In 2021, Apple's iOS update forced app developers to ask users for their permission to track them....
The next time you’re hiring a digital media agency to support your organization's objectives, ask this question: “Will you let me sit in on the conversations you have with the vendors...
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