Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Diversifying WITHIN Your Digital Investments consumer data media buying risk diversification tech stack Jan 27, 2023

The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...

Continue Reading...
What Media Buying Will Look Like in a Cookie-Less World first-party data media buying privacy Jan 13, 2023

 As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.

What Are...

Continue Reading...
Is Facebook "Dead" as an Acquisition Channel? acquisition media buying Dec 01, 2022

If you've asked yourself why Facebook's costs to acquire have skyrocketed, here's what's up: 

In 2021, Apple's iOS update forced app developers to ask users for their permission to track them....

Continue Reading...
Three Tips for Hiring Your Next Media Buying Agency contracts media buying Nov 18, 2022

The next time you’re hiring a digital media agency to support your organization's objectives, ask this question: “Will you let me sit in on the conversations you have with the vendors...

Continue Reading...
STAY AGILE NEWSLETTER

Stay ahead of change

Sign up for tips to help you feel in control and in command of your audience reach.