Stay Agile Blog
I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>
The numbers are in, highlighting how digital spending in 2023 will increase over years prior -- and pointing to what diversification WITHIN digital will look like, rather than simply shifting...
As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.
What Are...
If you've asked yourself why Facebook's costs to acquire have skyrocketed, here's what's up:
In 2021, Apple's iOS update forced app developers to ask users for their permission to track them....
The next time you’re hiring a digital media agency to support your organization's objectives, ask this question: “Will you let me sit in on the conversations you have with the vendors...
STAY AGILE NEWSLETTER
Stay ahead of change
Sign up for tips to help you feel in control and in command of your audience reach.
