Data coming to you doesn’t just mean through form data that a person volunteers. It also means through your use of pixels and cookies that log their traffic patterns. Even your use of a UTM parameter in source codes creates a scenario where you learn from a user’s behaviors, even in an aggregate way. It matters that your audience knows this – both to the law, and to your brand reputation.
Additionally, as state privacy laws come into effect in more states every year, you’re going to be held to standards that say you’ll turn over data to an audience member if they request it.
While the marketing and external relations team likely shouldn’t be the team handling logistics, they should be apprised of what kind of promises you’re making externally, because these all have reputation implications if something goes south (or, thinking optimistically, goes really well!).