Stay Agile Blog

I write about the need for transparency, efficiency, equity, and diversification - in contracts, in tech stack development, in content pipelines, in media placement, in investment and revenue streams, in team and channel development, in attribution methods, and more. Read all posts. >>

Why Your Brand Team Should Care About Your Privacy Policy privacy Dec 28, 2022

When’s the last time you read your company’s privacy policy? The answer might be never. That’s for the lawyers, right?

In an age in which privacy is increasingly important to your audience, marketers...

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RESOURCE: 3 Things to Know About Privacy's Impact on Audience Acquisition acquisition privacy Dec 26, 2022

I've prepared aĀ comprehensive guide to preparing for a cookieless future.

In it, you'll get tips to:

  • Understand the history and stats on privacy's impact
  • Plan for revenue diversification + measur
  • ...
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What's Your Ops Plan for State Privacy Laws? operations planning privacy state legislation Dec 14, 2022

In 2023, five states will put new privacy legislation into effect, giving residents of CA, UT, CO, VA, and CT new ownership of their data footprint.Ā 

Most important for you to understand is: Legislat...

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By the Numbers: Brand Lift from Earning Digital Trust audience trust consumer data privacy Dec 12, 2022

TheĀ data bears out that business leaders who prioritize not just compliance, but establishing themselves as leaders in gaining digital trust are seeing business growth.

Data from McKinsey sugges

...
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