Stay Agile Blog

Many of us are aware of the snafu that occurred in summer 2022, in which major organizations were unwittingly sharing sensitive user data with Meta and other third parties. 

If you're not familiar, a...

First things first: Explicit, informed consent is good for humans, in every context. This is important grounding. Yes means yes, and anything else means no. Adopt it, live it, embrace it.

Over time, ...

The March 2023 Congressional hearing dedicated to privacy signaled that the discussion of a federal U.S. data privacy bill will still be in-play this year. 

Despite the fact that data privacy is cons...

As I have more conversations with organizations who serve a constituent base located in the European Union -- and therefore already saw through the 2016 adoption of General Data Protection Regulation ...

 As tech giants like Google, Apple, and Firefox make changes to respond to audience demand for privacy, one of the biggest shifts will be their elimination of third-party cookies.

What Are Cookies?

When’s the last time you read your company’s privacy policy? The answer might be never. That’s for the lawyers, right?

In an age in which privacy is increasingly important to your audience, marketers...

I've prepared a comprehensive guide to preparing for a cookieless future.

In it, you'll get tips to:

• Understand the history and stats on privacy's impact
• Plan for revenue diversification + measur
...

In 2023, five states will put new privacy legislation into effect, giving residents of CA, UT, CO, VA, and CT new ownership of their data footprint. 

Most important for you to understand is: Legislat...